PM ADVISORY:

What’s Your Tagline?

By Michelle LaBrosse, PMP^®
Founder & Chief Cheetah, Cheetah Learning, USA

Spanish Translation by
Rafael Díaz Real, PhD, PMP y
Roberto Toledo Rodríguez, MBA, PMP,
Alpha Consultoría, Mexico

With the explosion of social media, you’re hearing a lot about personal brands again.  Now, Andy Warhol’s infamous 15 minutes of fame is a reality for anyone who can upload a video to YouTube or create a blog. 

However, as a project manager, when I think of personal brands, I like to think about it in terms of how people experience you.  What do people think about you?  What’s your reputation? 

Since it’s the start of a new year, let’s turn those questions around.  How do you want people to think of you?  What do you want your tagline to be?  If you think about what you want to accomplish this year, what is your mantra?

Think of a word or a tagline that will inspire you this year.  Some people like the clarity of a single word like SIMPLIFY.  Others get more inspired by a tagline like Nike’s famous Just Do It.

My tagline for the year is ENERGIZE, because I plan to wrap up my first round of energy self-sufficiency projects around the country as part of my Cheetah Power initiative.  I also need to keep my energy high for all the Cheetahs around the world who are practicing fast and fantastic Project Management. 

In a survey conducted by taglineguru.com, here are their top 10 taglines -- just to get your creative engines roaring… 

To read entire paper click here for (English) or (Spanish)

About the Author Michelle LaBrosse Author Michelle LaBrosse, PMP, is the founder of Cheetah Learning, the author of the Cheetah Success Series, and a prolific blogger whose mission is to bring Project Management to the masses.  Cheetah Learning is a virtual company with 100 employees, contractors, and licensees worldwide. Recently honored by the Project Management Institute (PMI®), Cheetah Learning was named Professional Development Provider of the Year at the 2008 PMI® Global Congress.  A dynamic keynote speaker and industry thought leader, Michelle was previously recognized by PMI as one of the 25 Most Influential Women in Project Management in the world.   Michelle’s articles have appeared in over 100 publications and web sites around the world.  She is a graduate of the Harvard Business School’s Owner President Manager’s (OPM) program and also holds engineering degrees from Syracuse University and the University of Dayton.   She lives in Nevada with her family and likes to rejuvenate in Alaska where you’ll often find her kayaking, hiking, and riding her motorcycle. To contact Michelle, visit  www.cheetahlearning.com. (PMP® is a registered trademark of the Project Management Institute.)