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Vol. XII Issue VII - July 2010
Project Management eJournal
PM ADVISORY:
Pinpointing BP’s Pitfalls: Eight Ways to Reconnect After a Disaster
By Maribeth Kuzmeski
USA
For the past two months, our eyes have been glued to news of the Gulf Coast oil spill. And with each barrel that gushes into the Gulf, our anxiety and frustration rises exponentially. Much of our ire is aimed squarely at BP. With each day that passes, the oil company is buried deeper in a disaster that will surely be difficult to overcome. And what makes the situation worse is how BP has chosen to connect with the media and the public during these critical days—resorting to misleading information, poor communication, and neglect in order to dodge responsibility for the spill.
The way BP has handled the oil spill should serve as the standard to avoid for any company facing such a disaster in the future. Obviously, it would have been best for the company to have prevented the spill, but once the damage was done, the company could have mitigated some of the backlash it received.
In a disaster, you expect public opinion to be at its worst immediately after the event. With the BP spill, backlash has gotten increasingly worse—and continues to get worse because the company hasn’t communicated effectively.
And it’s not just BP’s image that has suffered. Poor communication has also negatively affected the public’s view of the government…
To read entire paper (click here)
 About the Author Author
Maribeth Kuzmeski, MBA, is the author of four books, including The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, 2009). She is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. Maribeth has personally consulted with some of the world’s most successful CEOs, entrepreneurs, and professionals. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships, sales, and marketing successes. Maribeth is a regular media contributor appearing on Fox News, ABC News, WGN-TV, and in publications such as The New York Times, BusinessWeek, Entrepreneur, and Forbes. She regularly speaks to audiences on topics relating to business development, marketing, and sales strategies. Maribeth graduated with a degree in journalism from Syracuse University and has an MBA from George Washington University. She lives in the Chicago, Illinois, area with her husband and two teenagers. The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, 2009, ISBN: 978-0-470-48818-8, $22.95) is available at bookstores nationwide, major online booksellers, or directly from the publisher by calling 800-225-5945. In Canada, call 800-567-4797. More information at www.redzonemarketing.com and www.theconnectorsbook.com. |
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